Paraphrasing the famous real-estate saying, there are three things that matter in affiliate marketing: conversion, conversion and, well, conversion. The purpose of all your marketing endeavors is to make customers buy (or try) a product and earn commissions from approved sales or referred leads. We’ve already talked about email marketing, landing pages and other marketing techniques; now it’s time to think bigger.
What is the only thing that unites all kinds of advertising materials? If your answer is ‘content’, you couldn’t be more right. The words you use for booklets, letters, and website pages are probably the most potent in terms of their persuasive power. Even a single word can boost conversions and influence customers on the subconscious level.
Sounds like an exaggeration to you? It hardy is. A social psychologist Ellen Langer proved it in one of her experiments, where she asked people to cut in line to use a copy machine. Ellen used three different wordings:
“Excuse me, I have five pages. May I use the Xerox machine?”
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”
“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”
She received three different results: 60, 93 and 94 percent, respectively, agreed to let her use the machine first. Apparently, the word ‘because’ triggered a secret switch in people’s brains, making them more cooperative.
Besides the obvious everyday-life value of such knowledge, highly converting words CAN and MUST be used in affiliate marketing. Kevan Lee in his blog post at BufferApp names as many as 189 of them. We’ve prepared a short selection that we hope will be of the most use for our affiliates. Feel free to use them whenever you work on any kind of marketing material in order to persuade customers with more effect.
Use These Words To Manage Customers’ Behavior
No call-to-action will work in your affiliate marketing program unless you use the urgency card. Here is how you can stress it:
Exclusivity works for most target audiences, so you definitely need to make your customers feel as if they belong to a sacred group of chosen ones:
What about words that compel customers to do what you actually want them to? Here are a few phrases that will help:
By just weaving these words into your writing, you can influence customers on a deeper level, which is a sure way to gain more profit. This easy and yet powerful technique can take your conversions to an entirely new level. We ourselves have been using it for quite a while, and it has contributed significantly to the popularity of our offers.
P.S. The junk mail rules we’ve described in this post still apply, so be extremely careful with placement of the converting words that may trigger spam.