The BizProfits Blog

Affiliate Marketing Terms & Definitions

Written by: Kate Almog Promotion Tips


We’ve had plenty of new enthusiastic publishers recently, which means our affiliate managers are swamped with work. Some of the newly arrived have been in affiliate marketing for years, while others are only starting. So, we thought it would be nice to have a short, to-go-to-when-in-doubt kind of glossary. Here, we’ve included general affiliate marketing terms, as well as BizProfits-specific ones (because let’s face it – there is no unity in terminology across the industry). We hope it will save you time whenever you have questions about a certain offer, payment scheme, etc.


Affiliate Marketing Terms and Definitions


Affiliate / Affiliate marketer / Performance marketer / Publisher / Associate – a person that promotes products or services of a certain advertiser in exchange for a fixed fee or a percentage of profits received by the advertiser (depending on the offer type).

Advertiser / Merchant – a company that offers its goods or services for promotion to affiliates through affiliate networks or its own in-house affiliate marketing program.

CPA (Affiliate) network – a network that fulfills the functions of an intermediary in relations between advertisers and affiliates. A network (such as BizProfits) takes over the organizational issues, provides support to both affiliates and advertisers, and supplies a platform for their effective interaction.

Affiliate / Account manager – a member of an affiliate network’s team responsible for providing support to publishers. The duties of an affiliate manager are rather diverse and include finding and approving new publishers, giving access to private offers, procuring creative files on publishers’ requests, giving consults on the most suitable offers for certain publishers, communicating traffic restrictions, approving marketing strategies, and answering any questions a publisher might have on the way. As a publisher of BizProfits, you will be assigned an affiliate manager that you will be able to contact whenever needed with questions and requests.


Affiliate Marketing Terms and Definitions


Affiliate (CPA, CPI, CPL…) offer – a promotion opportunity provided by advertisers to publishers. An offer includes a product or service submitted for promotion and conditions of its promotion (restricted traffic sources, commission rate, payment model, etc.)

(One-click) Cross-sell (also called upsell) – an opportunity for a customer to buy two products on the same website, without interrupting the ordering process. Usually the second product complements the main one in some way (e.g. a body detox for a weight loss supplement) and is offered right before order finalization. Cross-sells are a great profit-making tool, as they often trigger a commission as high as that of the main product. Our statistics also proves that when the customer journey is not interrupted, the chances of a purchase are much higher. You’ll find cross-sell commissions right under the main commission rate on the offer page.

Lead cap – a limit of leads an advertiser accepts for a certain offer within a specified period of time (e.g. not more than 200 leads per day).

One-time – an offer in which an affiliate promoting it is paid for only the first purchase made by the referred customer on the advertiser’s website.

Recurring – an offer in which an affiliate promoting it is paid for the first and every subsequent order made by the referred customer on the advertiser’s website.

Exclusive – an offer where BizProfits is not only a network but an advertiser, too. Such offers are gathered in the corresponding category at our website. You might also find this characteristic in the descriptions of other offers, which means they’re presented only at BizProfits but come from other advertisers.

Mobile pin submit (also called mobile content) – and offer where the payout is triggered by a user submitting a pin code sent to their mobile device. Such offers usually include various mobile content (wallpapers, updates, etc.) that come as a subscription service.

Prelander (also referred to as an advertorial and a presell page) – a page that is placed between an ad and a landing page, designed to “heat up” users for purchase. Its contents may vary depending on the type of an offer, vertical, advertiser, etc. Prelanders can be provided as promo materials by advertisers or created by publishers (often require advertiser’s approval). More on prelanders here.

Creative – a media file (banner, animation, HTML document, etc.) that can be used for promotion and that is often provided by an advertiser to be used for a certain offer.

Affiliate (Tracking) link – a link assigned to a publisher by a network that includes a number of individual parameters and that allows to identify sales (or other required actions) made by customers referred by such publisher.

First click attribution – rewarding the affiliate who was the first to refer a certain user to the advertiser’s website, even though they might’ve made a purchase later and through another affiliate’s link.

Last click attribution – rewarding the affiliate who was the last to refer a certain user to the advertiser’s website, even though they might have visited the website before via another affiliate’s referral.


Affiliate Marketing Terms and Definitions


CPA (cost-per-action, cost-per-acquisition) – a model in which a commission is paid to publishers when their referred users fulfill a certain action on an advertiser’s website. Different companies and networks can include different types of offers in this category. Here at BizProfits, we include the following: free trial offers (where a user has to request a free trial of a certain product or service), first time deposit offers (where a user has to make a certain money deposit on an advertiser’s website), and pin submit offers (where a user has to subscribe to receiving certain services or, more commonly, mobile content).

CPS (cost-per-sale, also called straight sale) – a model in which a commission is paid to publishers when their referred users make a purchase on an advertiser’s website. The nature of purchase may differ – ordering products, purchasing credits on a dating website, upgrading to a paid version of a certain service, etc. Usually, CPS offers convert after a customer submits valid credit card details.

CPL (cost-per-lead) – a model in which a commission is paid to publishers when their referred users submit contact details on an advertiser’s website. CPL offers are then broken down into single and double opt-in offers. In SOI, users submit their details only once (e.g. fill in a registration form), while in DOI offers they have to confirm their email addresses by clicking a confirmation link in the inbox (or confirm in some other way). The quality of links provided is often considered by advertisers. In fact, some pay only for high-quality links. This is especially relevant for online loan providers. The mechanism of payment in loan offers is somewhat different, as the value of every lead is estimated based on an applicant’s solvency. In other words, a customer living off benefits that qualifies for a maximum of $100 loan is less valuable for an advertiser that the one that can take and repay a significant loan. Advertisers evaluate the links received and pay every time their aggregated value reaches a certain amount (a so-called “goal”). More on loan offers and payment schemes here.

CPI (cost-per-install) – a model in which a commission is paid to publishers when their referred users install an advertiser’s application or software.


Affiliate Marketing Terms and Definitions

Incentivized traffic – users that visit a certain website or fulfill another action required by an advertiser (e.g. claim a free trial) in exchange for getting a reward of some kind. The majority of advertisers working with BizProfits do not accept incentivized traffic of any kind.

Content locking (a type of incentivized traffic) – a practice of denying access to certain valuable content on the website in exchange for completing a certain action, i.e. registering, claiming a free trial, etc. More on content locking here.

Co-registration (a type of incentivized traffic) – users that opt in to receive messages from an additional sender besides the one they’re subscribing to. Usually represented by a check box in the signup form.

Virtual currency (a type of incentivized traffic) – virtual money equivalent that users get for completing certain actions (usually – completing a CPA offer) and can spend on the website where the virtual currency widget is placed.

Adult traffic – users that are coming from (and interested in) platforms containing adult content.

Pop traffic (often referred to as pay-per-view or cost-per-view traffic) – users coming from ads that appear as pop-ups or pop-unders that open simultaneously with the requested page. More on PPV traffic here.

iFraming – the practice of embedding one HTML document into another one using an iFrame element. Since the height and width of an iFrame can be set to a minimum or a maximum, users might not realize its presence at all or, vice versa, see an entirely different website.

Online survey – users that are redirected to an advertiser’s website as a reward for completing an online survey.

Classifieds – traffic coming from classified ads (e.g. Craig’s list).

Bot traffic – traffic artificially generated by automated bots and spiders.

Re-brokering – outsourcing the promotion of an offer to another publisher for a lower payout.

Spyware – malware that is installed on a PC or another device without the knowledge of its owner that aims to obtain valuable personal information.

Adware – malware that is installed on a PC or another device (often without the knowledge of its owner or as a part of a bundle) and displays unwanted ad content.

App discovery – users coming from app discovery platforms, i.e. resources that review, categorize and promote apps. Such platforms can target specific groups of users, allow app promotion at a discounted price, provide social share functionality, etc.

Interstitial traffic – users that clicked on an interstitial ad. An interstitial ad is a full-page ad that pops up before the destination page. They can be further classified to those that appear before the homepage or in-between website content pages.

Bundle installs – the practice of installing a group of apps as a “bundle” at a reduced price.

Cloaking – redirecting a nice-looking URL to a long and unattractive affiliate link. There are various methods to do link cloaking, including manual ones, WordPress plugins and others.

This is pretty much it for now. We will try to update this glossary whenever something new pops up or whenever we notice that new publishers are having difficulties with some notions. In the meantime, feel free to contact your affiliate manager with any questions and concerns. We are there for you and we want you to succeed.



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Kate Almog

Affiliate Manager


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