Note: we’d like to warn you: if you are an experienced affiliate marketer, you won’t find any new information in this article. The thing is, a major part of our work is finding new affiliates and teaching them the basics so that in future they are able to make sustainable profit. That’s why we decided to gather a few basic recommendations in an easily digestible form – an infographic. You will find it at the bottom of the post. Feel free to use it as a foundation if you are only starting off in this highly competitive yet lucrative field.
New to affiliate marketing? Want to make money online but not sure where to start? In a nutshell, it’s about promoting third-party products online to get a commission whenever a desired action is completed through your referral.
The idea behind affiliate marketing is quite simple – refer a user from your website to another site, and once they make a purchase or take one of desired actions, you get a commission from it. The idea of a niche site is also quite simple – focus your time and efforts on creating a niche-specific site, fill it with content that will rank organically for relevant keywords, and you’re a winner…or not? If you think you’ll become rich tomorrow only by selling affiliate products, then you are probably wrong.
Although affiliate marketing is a great way to make money online, it’s highly competitive, too. In order to be a howling success in affiliate marketing, you not only need to know the market needs and promote products, but also learn what works and what doesn’t. The following are a few tips on becoming successful in affiliate marketing which you can apply from now on.
Don’t try to promote everything
It’s a common mistake that a lot of affiliate marketers make: they sign up for multiple affiliate programs and try to promote literally everything. Going down this path can become overwhelming, and you won’t be able to attract your target customers properly. All you need to succeed is a few really good products to promote. Try to understand the market needs and seek products that line up correctly with the topic of your site.
Use multiple traffic sources to promote products
Usually affiliate marketers set up ads only on their own sites. There is nothing wrong with it as long as you remember there are many other traffic sources that can be used to promote the products at the same time. The more relevant traffic you can send to the sales page, the more money you can make.
You can use Google Adwords to drive targeted traffic to a sales page. You simply create an ad in your Adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to constantly measure the conversions and observe if the campaign is profitable in order to keep it running, but we believe you get the idea.
More on Google PPC advertising here: https://bizprofits.com/blog/you-wont-believe-how-google-judges-your-ppc-ads-in-your-affiliate-marketing-campaigns/
Test, measure and track
…your affiliate campaign. Using different product promotion strategies to figure out what is working and what is not is not only a great idea, but also a powerful tool to help you stay on track. Do split testing to measure your campaigns’ performance and take the actions needed. Sometimes changing few things can increase your profit significantly. Don’t forget to place banner ads on various areas of your site’s pages as some positions usually make the ads more noticeable than others.
Understand the demand
If you’re selling a product that is in low demand, there is a fat chance you won’t get many sales no matter how hard you try. It is better to spend a bit of time to research and find out if a product that you are going to promote is something that your audience needs. If your site gets enough traffic, then you can conduct an online survey to allow your customers have their say and get feedback from them. The niches that enjoy high and stable demand (so-called evergreen niches) are beauty, health, and wealth.
More on evergreen niches here: https://bizprofits.com/blog/key-questions-to-ask-when-looking-for-the-right-affiliate-niche/
Stay up-to-date with new methods and techniques
Affiliate marketing is a very competitive business. People are constantly coming up with new ideas and techniques here. You MUST stay tuned with all these new market trends or you will lag behind. If you mean serious business, there are plenty of different tools out there to help you be more efficient. Also, try searching BizProfits blog for practical and useful affiliate marketing tricks and tips.
Don’t just let the grass grow under your feet – setup everything and go ahead! The visitors won’t click on your affiliate links and buy just because you put up tons of them on your site. You need to create a structured plan and stick to it. Affiliate marketing is a business, so the key to success here is to treat it like one.
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