Since the beginning of the year, it’s been all about eCommerce and how to make money with drop-shipping. More and more marketers want to get more control over their campaigns and some of them succeed.
Beware though: eCommerce might be simple, but it’s not easy. While it is often used parallel to the regular CPA marketing, it calls for a different kind of effort and investment.
eCommerce in affiliate marketing is a synonym to drop-shipping – delivering products directly from the manufacturer to buyers, without dealing with physical stock (In some cases, however, it will require a physical storage facility).
In its most popular form, marketers launch an online store using Shopify and then deliver products directly from Ali Express. There are also local producers who know nothing about marketing and whose products would make a hit online.
Almost every person has friends who make something that could potentially be interesting for a larger audience. Any product that you can sell using your own store with a price markup is an eCommerce opportunity. And in the case of BizProfits offers, you don’t even need a store… But we are getting ahead of ourselves.
eCommerce provides greater control over the process. It’s a great opportunity for those who want to get into the “real business”. With eCommerce, you decide what to sell and how big a margin you can set for it (up to thousands of dollars sometimes).
Big scaling is possible, too – vertical as well as horizontal.
Finally, you could sell the business one day, for literally thousands of dollars.
The bad sides? Being the “real” business, eCommerce requires more attention in the customer service area – shipping delays, quality complaints, and chargebacks are all to be dealt with.
If you are taking a more difficult path in eCommerce (building your own store and all), there are four steps to take:
The first stage is a very important one, as it can save you money and time in testing. A quite popular approach is to target people rather than products. Come up with an audience to target first and then choose what to sell.
Similarly, it’s better to go with a niche store rather than a general one. Targeting everyone with everything is tough to handle. It can be useful in one case – if you want to test hundreds of products in a short time.
When selecting a niche, think of the following:
If the answer is yes, you’ve found the right niche.
You can also research best-selling products in other stores. It’ll give you a pretty good idea of what sells, but bear in mind that the competition is already strong there.
After the niche, it’s the product selection time. A perfect product is easy to find and ship, light-weight (to simplify shipping and storage), trendy, rather cheap (to target impulse buyers) and can become a foundation for building a brand.
Shopify is undoubtedly the most popular platform for building web stores. It offers simplicity, diversity and extensive customization options – all for a modest price. Don’t forget the following must-have apps:
Select a theme and a logo for your store. The simpler they are, the better. Rewrite the descriptions of products (they are often unreadable on AliExpress), improve the images, and make other cosmetic changes. Add links to social media profiles for your store.
Get inspiration from reviews of similar products on other websites. You might discover angles you wouldn’t have thought of yourself.
When deciding on the price markup for your products, don’t forget to include shipping, the Shopify subscription, your ad spend, etc. $50 – $200 markup is fine, but if you know from experience that a much higher markup is acceptable, be sure to use it.
When the store is set up and ready to take traffic, head to Facebook. This is not the only way to promote your store, but definitely the most popular one. With its targeting and delivery possibilities, sky is your limit in reaching more potential customers.
Technically, several traffic sources work for eCommerce, including native, YouTube, and search, but Facebook dominates the playground.
When setting-up ads for your store:
Allocate at least $3K – $4K budget for testing and don’t give up if you see no results from day one. Some niches are over-saturated already. Ordering directly from AliExpress becomes more popular with customers, which naturally cuts a chunk out of your target audience. It might take time to find good products to sell, but once you do, the potential profits are significant. Some successful marketers choose to go through 3 different products to test a day until they hit the jackpot.
Here at BizProfits, we have a simplified version of eCommerce offers. You don’t need to build a website to sell them, just as well as you don’t need to manually go through hundreds of products on AliExpress. Advertisers have already done all that for you. All you have to do is send traffic to their prelanders and websites. Our eCommerce offers can be found under the Lifestyle & Recreation category on the website.
Contact your affiliate manager with any questions that you might have and good luck with eCommerce! We know you can make it work.