The BizProfits Blog

Helpful Tools for More Productive Marketing Activity

Written by: Sarah Miller Promotion Tips

Marketing tools

Are you using tools to automate routine tasks and get time for things that require your undivided attention? Marketing is a comprehensive field, it includes so many types of activities that without automation, you won’t be able to cover even a half. Besides, there is always room for improvement in terms of customer service. In this post, we have gathered tools that, as we believe, will make marketing activities and customer service a little less time and labor-consuming for you as a business owner.

Tracking emails with Bananatag

Whether you are closing a deal or cold emailing your potential client, it’s crucial to know if your emails are being opened. While there are many similar tools out there, we believe that Bananatag is one of the easiest to track email opens and clicks.

You receive an email once your recipient opens or clicks on any of your links, so if someone does click, you can follow up by asking if there is something you could help them with.

More on email campaigns here.

Marketing tools

 

Scheduling multiple posts to your Buffer profiles with BulkPublish

BulkPublish lets you bulk upload a list of posts and have your inline images included as well. Buffer states that image posts get 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets. With BulkPublish, you can quickly add images to scheduled posts using a simple CSV upload.

Chatting with customers via Chat Center

Founded by TechCrunch co-founder Keith Teare, Chat Center helps you be there for your customers when they need you the most. The tool provides a simple way to give your customers access to you without giving away your phone number, becoming Facebook friends, or using other apps.

Use the tool as a chat window on your website. The app costs as little as $3.99 a month and comes with a 30-day trial. Thanks to the mobile version of the app, you can respond to your consumers whichever device you are on.

Marketing tools

 

Creating sales funnels with ClickFunnels

Another useful tool to help you build opt-in pages, webinar funnels, as well as one-click upsell and downsell pages. ClickFunnels integrates with all well-known and commonly used email marketing tools and payment providers. It’s a first aid toolkit whenever it comes to building sales pages and funnels.

Find anyone’s email with Email Hunter

Email Hunter is another easy-to-use tool that allows you to find any email address you need in seconds. Search for email addresses while you are on a website, find email addresses on LinkedIn profiles, and save your contacts with just one click from the LinkedIn’s search page.

Marketing tools

Becoming a star with Live:Air Solo

This famous app allows you to broadcast live video to Facebook and YouTube, making you the director, producer, and the star of your own show. Specially designed for iPhone, the app is crammed with real-time creative tools such as graphics, overlays, transitions, and support for all of the major live streaming channels.

More on using video for marketing purposes here

Using the ScheduleOnce scheduling app

Surely you need to be able to manage your time with as little outs-and-abouts as possible. ScheduleOnce lets you pick times and dates that you want to be available and share links with your clients and customers, so they can choose a time that is good for them. Thus, if you do all your client calls on Monday, you can send a specific link that lets your clients pick a time that is convenient for them. ScheduleOnce will send out reminders to ensure no one misses a meeting.

Using WorkGroup for business messaging

Are you getting so much emails that you can’t look through them all? Lagging behind on servicing your customers? With WorkGroup, you’ll be able to create a group for each consumer, providing real-time support, and – what’s more important – create action items for your team and customers. Unlike other tools like Slack and Basecamp, WorkGroup is as simple as texting, yet powerful enough to make sure that action items are resolved.

We will try to cover more in future posts – stay tuned!

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Sarah Miller

Marketing Analyst

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