Some time ago, when we only started out as a full-blown network, we wrote this post on prelanders (also referred to as landing pages in the publisher communiHow to create prelandersty). A lot of things have happened since then. We’ve learned, practiced, and gained plenty of experience. Now it’s time to get into more specifics (within reasonable limits). In this post, we are looking at how to create prelanders and how to make them work.
Experience proves that simple prelanders work better than sophisticated ones with lots of content and sophisticated (or simply cluttered) design. That’s why, when creating your prelanders, it’s better to stick to a simple structure:
The amount of HTML code required to put together these elements is minimal. If you have no knowledge of HTML and CSS at all, you can use online LP builders such as Unbounce.
Of course, if you are determined to avoid the development part at all, you can use free prelanders provided by our network (for specific offers) or the STM forum. Using spying tools is also an option.
If there is one thing you should be constantly doing as an affiliate marketer, it’s testing – testing your prelanders to boost conversions, in this case. It is better to test one major change at a time, so that you can be absolutely sure which modification brought the profit.
Such major changes are:
Font sizes and other minor changes can be tested together as they are not likely to have major influence on conversions.
Just as is the case with websites, loading speed is VERY important for prelanders. If you find out it’s not fast enough, here are the things you could do to improve it (coding experience required):
We currently offer prelanders for a big number of offers and even produce them on demand. Making your own ones, however, will let you define the angle in which you’ll be promoting an offer. Besides, some offers were designed to have custom prelanders and thus, don’t have a strong selling angle.
Using a prelander to “heat up” your traffic and personalize based on age/gender/geo location will improve the CR in 95% of cases. Yet we do recommend to split-test with direct linking where possible – in case you are dealing with a rare offer that won’t benefit from the use of a prelander.
That’s it for today. Stay tuned!