Latest surveys prove that around 80% of all Internet searchers use smartphones to surf the web, which is only a tiny bit less than the PC/laptop figure (91%). It’s hardly surprising statistics and we all are quite used to ubiquitous mobile technology. However, for you as an affiliate marketer, this knowledge is especially valuable – it means you can’t go without mobile optimization any longer (if you still do).
There are a few ways to become more mobile-friendly. The first is to create a dedicated website, which is quite time and labor consuming, not to mention the cost. The second is to create a mobile landing page, and this is what we are talking about today.
You should note that all of our products have mobile-friendly websites by default, so you don’t have to worry about that. The purpose of this post is to help you in your individual mobile optimization efforts.
In general, mobile users tend to be more impatient than desktop ones, so the rule of thumb is to make your page as simple and straightforward as possible. You have only a couple of seconds to achieve your goal, and all elements of the page should work to help it.
There are a few specific recommendations we can give you. Here they are:
1. Cut the copy. The less you write, the higher the chance that people will read it. On a mobile phone screen, even a few sentences appear as an unreadable chunk of text, that’s why you need to squeeze all you have to say in just a few words.
The same works for online forms: an ideal number of fields is 1-3, and every additional field increases the chance of failure by around 50%. You can somewhat reduce the negative effect of multiple fields in a form by using geolocation to autofill City and Country fields.
2. Make sure that all important elements are visible without scrolling, i.e. placed within the first 100 pixels. Design is very important for mobile landing pages, so be sure to use a large font (at least 16 pixels) and a moderate number of images, as they create visual clutter.
3. Make buttons easy to click. We have already talked about bright colors and contrast to emphasize CTAs. In case of mobile devices, you also have to make buttons large enough to accommodate a thumb (44×44 pixels at least) and leave enough space around to prevent accidental clicking.
4. If you are willing to provide a phone number on the page, make it clickable, so that mobile phone users could call you by just hitting a button rather than memorizing and dialing the number.
5. Only a small part of mobile users are ready to wait for more than 5 seconds while a page is loading, so you need to make sure yours will load fast enough, despite the Internet connection type. To ensure acceptable loading speed, go slow on images and avoid elements that might not load at all, such as Flash and PNG-24 format.
6. Last but not least, make sure that your page looks nice in portrait AND landscape orientation.
A mobile landing page is, in essence, a concentrated and simplified regular page, made easy to read (no zooming required) and use on a smartphone screen. In all other respects, follow general recommendations we provided for landing page optimization.
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