When discussing SEO optimization of websites (or blogs or any other resources), we took a quick look at keyword optimization – one of the most rewarding and effective inbound marketing techniques. SEO tools and algorithms may change, but keywords are still the closest you can get to reading your (potential) customers’ thoughts.
Do you think this is an exaggeration? Here is an example: NikeGolf was able to increase its organic traffic by 169%, primarily through implementing a viable content strategy. Examples like this one are numerous, and they only prove what we have already said: keyword optimization matters and the sooner you realize it, the better.
Even if you are not going for SEO optimization (which you should), defining keywords relevant to your product will tell you more about your target audience, their wants and likes. For instance, researching possible weight loss keywords will help you understand what kind of supplements or diets people are looking for and cater for the demand.
So, where do you start researching keywords for an affiliate program? There are plenty of tools that can help you find a nice set of words to use, but only after you do some thinking.
First, define the main topics of your website. If, let’s say, you are promoting one of our weight loss offers and another one from the skin category, then your primary domains will be ‘weight loss’ and ‘anti-aging’.
When you are done with general topics, try to come up with 5-6 words and phrases for each one of them that your potential customers might use as search queries. At this stage, your list should be something like this:
Take a look at the keywords your competitors are using. It doesn’t mean you have to use the same ones, but maybe they’re missing something that you can use?
Now it’s time for the tools! Google Keyword Planner is one of the most frequently used ones, as it provides plenty of information for effective keyword selection. Once you type in each of the phrases you’ve defined, the tool will show you the number of searches per month, as well as the level of competition. Now let’s take a closer look at the kinds of keywords you can use.
If we keep using the weight loss example, the very term ‘weight loss’ will be a head keyword, i.e. the one which is generic enough to generate a high number of searches, but also entails strong competition. ‘Extreme weight loss methods’ on the other hand is an example of a long-tail keyword, which has a much smaller number of searches, and also a lower competition level. Although it seems tempting to use only head keywords, long-tail ones usually characterize a more goal-oriented search. To work effectively, your affiliate program keyword plan should include both categories of keywords.
Another tool that will help you define the popularity of certain queries is Google Trends. It will allow you to see which weight loss keywords have been popular for a long period of time, and which ones are going out of business. If you decide to use a certain phrase that is rather popular but getting less and less hits, then you’ll have to replace it rather soon.
Now you are all set for an amazing journey. Build your content around the keywords you have defined and do not forget to monitor their performance on a regular basis – only constant improvement brings success.
Stay tuned for more marketing tips and advice!
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