The BizProfits Blog

Why More Affiliates are Using Native Advertising to Promote Health and Beauty Offers

Written by: Kate Almog Marketing News

native_advertisingnative_advertising
Native Advertising is a growing tactic in digital marketing that many affiliate marketers are finding significantly improves their sales. The click-through rates are significantly higher as well as overall consumer engagement.

So, what exactly are native ads and why are they succeeding to such a degree?
In a nutshell, native ads are structured to fit perfectly with the content on the page or site. The ads appear as if they are part of the content, rather than distract the user away from the page at hand. These ads can come in several forms including video, texts, or images. Users are much more inclined to click on a relevant, non-intrusive ad that feels like it will offer more quality content to read.

Another main reason why native ads work is because many consumers don’t even know what native advertising is. According to a 2014 Native Advertising Report, 49% of surveyed consumers had no clue what native advertising was, and only 39% of consumers felt native ads mislead readers.

The best way to promote lifestyle, health and beauty CPA offers is to develop a native advertising strategy that incorporates direct response marketing. What is direct response marketing? This strategy is designed to get an immediate response from a consumer, such as taking some sort of action (being directed to a website, an article, or placing an order.) The ad should be creative, enticing, and shocking; the goal is to get the consumer to click the ad.

shocking-native-ads_31

Native ads work the best with certain niches, especially the lifestyle, health/fitness and diet niches. When a diet trial CPA offer is displayed via a native ad on a relevant beauty site, consumers are more likely to click on the ad as it pertains directly to what they are interested in. According to the IAB Native Advertising Task-Force, there are 6 main native ad formats.

types-of-native-ads_4-a

In-Feed Native Ads:  In-feed native advertising (also known as in-stream native advertising) is a form of native advertising that places a preview of ‘branded content’ amid stories on a publisher’s page.

types-of-native-ads_4-bSearch Ads: Generally, these listings are found above the organic search results in a search engine.

types-of-native-ads_4-cPromoted Ads: Promoted listings are usually found on e-Commerce sites rather than on content-based sites.
types-of-native-ads_4-dIn-Ads
: This ad is placed outside the content, but is relevant to the content around it.

types-of-native-ads_4-eContent Recommendation Widgets: These widgets usually appear at the end of an article in a section with a title similar to “If you liked this article…’ or ’Recommended for you…’

types-of-native-ads_4-fCustom Content Units: This includes any other custom native ad that that doesn’t fit in the other categories

If you are seriously thinking of incorporating native advertising into your affiliate marketing strategy, make sure your ads are optimized for mobile. According to Polar.me, native ads do better on mobile than on desktop or tablet. The click-through rates are higher on smartphones (Over 57% better than on desktop!), plus the average time spent on native ads is greater.

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Once you decide it’s a smart choice to use native ads, you now have a decision to make: which network to advertise with. Some networks work best with health and beauty CPA offers, and you need to decide which will give you the best ROI. For example, leading native advertising network RevContent has a strong source of sites in the lifestyle and weight loss niches, heavily geared to women readers. For this reason, their highest traffic niche is health and beauty.

If you are promoting one of our weight loss CPA offers such as Pure Asian Garcinia or Pure Colon Detox, you should look for networks who can truly target your ads to the right kind of locations (health and beauty related sites) and the best kinds of audiences (women readers). Some other networks worth checking that allow diet and beauty related ads include:

mgid.com
content.ad
adblade.com
adyoulike.com

Once you choose a network, it will take around 24 hours for your account to be registered. Once you successfully sign up, it’s time to set up your campaign and then wait for approval from the network. Once the ad is approved (which can take a few days), the ad will be automatically placed where relevant via the network, hopefully boosting your incoming sales.

Now, you need to make sure your ads aren’t misleading. They can shock and tease, but they need to be related to the content the ad leads to. Otherwise, you will annoy consumers and upset the network, which could possibly lead to your ads being stopped (or you banned!).

So, get to it! It’s not hard to start a native ad campaign and it may be just the tool you need to take your affiliate marketing strategy to the next level. Health and diet free trial CPA offers are all the rage, and there’s no better way than to target potential customers via a growing marketing method like native advertising. If you still haven’t chosen a CPA offer to promote yet, check out a large selection of offers provided by the leading health and beauty CPA network, BizProfits.com.

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Kate Almog

Affiliate Manager

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